A diagnosis, in two to four weeks
A reading of the funnel data, interviews with the teams, a review of the actual journey on mobile and desktop. Deliverable: what to tackle first, and why.
IE DIGITAL · Lille · since 2016
Product consulting.
Mobile app development.
Two trades that go together: deciding what to build, then building it. The person who answers you is the person who does the work.
- Product consulting E-commerce purchase journeys: basket, checkout, payment, returns, marketplace
- Mobile app development Native iOS in Swift and SwiftUI, from mock-up to the App Store
Product consulting
I work where conversion is won or lost: basket, checkout, payment, returns, marketplace. A conversion rate rarely moves with a redesign, more often with a constraint removed in the right place — a missing payment method, badly placed strong customer authentication, an address asked for twice.
Scoping
Product support
A senior PM in your team, part-time
I own the backlog for one area — checkout, payment, returns — I write the specifications, make the trade-offs with engineering and follow the release to production. Two to three days a week, over several months.
Mobile app development
IE DIGITAL designs, develops and publishes native iOS apps. I take the project from idea to App Store, for a new product or when you have no mobile team available. I also develop web apps when the need calls for it.
- Scoping and mock-ups
- Target audience, scope of the first version, business model. Mock-ups signed off before the first line of code.
- Development
- Native iOS, in Swift and SwiftUI.
- In-app purchases
- Subscriptions and in-app purchases with StoreKit, subscription screens compliant with Apple's rules.
- Compliance
- App Store Review Guidelines, GDPR, privacy policy and the App Store listing's privacy label.
- Publishing
- App Store listing, submission, exchanges with Apple's review team.
- Maintenance
- Updates for new iOS versions, fixes, new features.
App in development: Forge Yourself, an iOS strength-training app, written in SwiftUI, with an in-app subscription, a link to the Health app and no data collected. It is not yet published; it will be published by IE DIGITAL.
What this is not
Neither a creative agency nor an IT services firm billing by the man-day. No redesign sold before the diagnosis, no app quoted before it has been scoped, no junior team placed under a senior name. If the problem you describe is outside my field, I tell you so and stop there.